We Don't Want Lots Of Customers. We Want Lots Of The Right Customers.

Most companies seem to want as many customer as they can get. At 37 signals, we don't want lots of customers. We want lots of the right customers. Our goal is to maximize profits, not market share.

We also want to maximize happiness, for our customer and for ourselves. The more people you have using your products, and the more people you have working at your company, the harder it becomes to keep everyone happy all the time.

So when we set out to put a price tag on Draft, we decided not to pay attention to what what the other drawing apps sell for. We didn't look to compete on price.

Jason Fried
Co-Founder of 37 signals
Inc. Magazine
November 2010