Parity is the new reality...

"Parity is the new reality. It was six months ago, and will be in 2011," said Rahim Madhavji, president of Knightsbridge Foreign Exchange Inc. "A lot of businesses have adjusted, but many exporters still hold the view we will return to a 95-cent (U.S.) loonie and that's a false hope."

Rahim Madhavji
president of Knightsbridge Foreign Exchange Inc.